New stock for your online shop - Sporty Bump maternity sportswear

[Lesley Singleton]

Hi all,

One of my clients is Sporty Bump, a brand new range of sportswear designed specifically for pregnant women and those looking to regain their pre-pregnancy figure. The two women behind the collection are both hard-working, entrepreneurial mothers, hence why I felt it relevant to talk about this here.

The range launched recently in the UK with a 'basics' capsule collection of four key pieces - on-the-bump shorts, under-the-bump capris, cross-over top and racer-back vest - and already has a celebrity following including Tamzin Outhwaite and Jill Halfpenny.

The initial launch PR campaign has generated coverage in the July issue of parenting bible, Mother & Baby magazine, and will be featured in the August issue of Pregnancy, Baby & You magazine. It has also appeared in sports/fitness titles including Women's Fitness, Health & Fitness and Spa World. in addition, the range has been covered on key parenting sites such as Mumsnet.com, AskAMum.co.uk, BabyExpert.co.uk and UKParentsLounge.

At present, the range is stocked through Sporty Bump's website but they are looking for stockists and so I thought this would be a good place to gauge interest. The extremely affordable collection would be a great addition to any mother-and-baby online boutique, especially as there is currently very little competition to the range.

If you think this is something you might be interested in finding out more about, please drop me a line at [e-mail] and I will put you in touch with the relevant person.

Many thanks!
Lesley
LS Media Ltd
:-)